Santander launches this month the “Your House is On” campaign, which will raffle off a house worth R$200,000 per month and offer cashback on purchases made with the card online. The advertising action will feature the participation of house influencer and realtor Augusto Braga, who gained relevance on social networks after producing content featuring high-end properties for his followers, and the already iconic voice of TikTok, a tool used on the social network to narrate texts replicated in application videos. The campaign will be broadcast on open and closed TV, digital channels and OOH.
Igor Puga, Brand and Marketing Director at Santander, explains that the choice of personalities translates a campaign for a product that is 100% digital. According to him:
“To promote an action that can give away one house a month, the idea was to explore one of the new sensations on the internet: videos of real estate agents presenting houses. The voice of TikTok entered the campaign because it is a persona that only exists in the online world, just like the digital card.”
For each purchase with a minimum value of R$ 10.00 (credit modality) at Uber, iFood, 99, GooglePlay and Shopee partners, the customer receives a lucky number and R$ 1.00 of cashback on the card bill, with a limit of R$ 10.00 per month. Three houses will be drawn, one for each month of the promotion.
Lucky numbers will be valid for the month in which the purchase was made and do not count towards the next draw. To use the Online Card, which is eligible for all types of individual credit cards, it is necessary to download the Way app, Santander or Amex app and enable the smartphone for digital transactions.
The Santander Online Card, intended for use on websites and applications, has a different number from the physical one and has a dynamic security code (CVV), which changes from time to time, preventing fraud. At Santander, the online version is available for holders and additionals at no extra cost.
It is worth mentioning that the customer can also use it even before the physical card arrives at home, both on websites and apps of recurring use, and in physical establishments through the digital wallet. In addition, cardholders can manage the limit directly in the Way app, with the option to assign different values between the physical card and the online one.
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The post Santander draws one house a month in a campaign with Augusto Braga appeared first on DNEWS.
