Work includes multichannel communication with couriers, in addition to actions for the multi-benefit card aimed at companies
Bold becomes responsible for creating data-driven content for some of iFood’s digital and social channels. The work includes actions connected to the iFood Brasil channel and multi-channel communication with delivery people, in addition to iFood Benefits, a multi-benefit card aimed at companies.
With media, campaign and activations, the first project was developed for Rock in Rio. iFood belongs to the Dutch company Prosus, which controls Movile. In the market for 11 years, the Brazilian foodtech now places around 60 million orders a month, adds 270,000 restaurants and has 200,000 active delivery men.
