Customized cans were developed by Soko and the Ambev Innovation team
With the World Cup approaching, Guaran Antarctica launched its commemorative cans of Canarinho, the official mascot of the Brazilian National Team. The can is part of Guaran Antarctica’s strategy to support the Brazilian fans.
Developed by Soko and the Ambev Innovation team, the brand launched five collectible models featuring the mascot in celebratory poses after hearing the shout of a goal.
Football is passion, emotion, drama, art, celebration… and in the act of scoring, the pinnacle of Brazil’s most beloved sport. This moment of celebration is the energy we want to transmit with our new cans. Guaran Antarctica wants to be on the side of the fans, the way we know how to do it: 100% BR. And we’re going to show all this Brazilianness with Canarinho, our favorite mascot, which is the perfect representation of how to support our country, explained Gustavo Sartori, Marketing Manager for Guaran Antarctica.
The novelty for fans is available in 350 ml cans in the original and zero flavors throughout the country.
