Druid, Radio Transamerica and CDN also have news
Find out what happened in the market this week.
new in creation
A FCB Brazil reinforced its creative team: Deco Marianonew senior technology project manager, and Alan Alonsowho takes over as art director.
Deco Mariano graduated in Industrial Design and has worked at Visualfarm and Agencia Oito, serving clients such as Nike, Playstation, Adidas, Kraft-Heinz, Red Bull and Ambev. Allan Alonso advertiser and has produced for brands such as Jeep, Honda, McDonald’s, Nestl, Ita, Po de Acar and Hope.
CMO and Reckitt
Renata Vieira was announced this week as the new marketing director for Brazil at Reckitt Hygiene Comercial. The executive went through local, regional and global positions, with business expertise. Renata graduated in Business Administration from PUC-SP, with specialization from FIA-USP.
Ex-April b.drops
Rogrio Gabriel Comprido the new partner of b.drops, where he will also assume the CRO chair. Gabi, as he is known, has worked at Editora Abril, Estado and Shopping Iguatemi. After everything I’ve seen in the company’s structure, I’m sure we can grow on many fronts in this wonderful universe of OOH in beauty and well-being environments”, said the executive.
project management
Under the leadership of the head Marianne Goebela GOOD SP introduced a new Project Management area, focused on optimizing internal and external processes.
To take on the challenge, GUT So Paulo selected three names: the newcomers Isabella Quaglio, Daize Brito e Bruna Oliveirawho will be responsible for developing solutions that are capable of making the agency’s flow even more dynamic.
Who also joins the operations team the creative coordinator Rosana Pelegriniin the house since 2020.
Copywriters and Art Directors
Joo Gabriel Berbel (ex-GMD) e Gabriele dos Santos Silva (ex-Ogilvy Brasil) are the new editors of Druid. J Vitor Camacho (former FCB Brazil), Ana Carolina Angra (ex-Americana s.a.) e bernard cross (ex-Ogilvy Brasil) arrive as the new art directors.
We are increasingly expanding our services for a complete delivery to our customer. We need a qualified, specialist team that brings creative solutions to enhance our work, said CEO Claudio Lima.
Return
the journalist Otvio Ramos Returns CDN to take over the agency’s Data Intelligence management. This is the professional’s third time at the company, who in the new position will work with clients such as Ocyan, Pfizer, Furnas and Hospital Alemo Oswaldo Cruz. For more than eight years, the professional has led his career in the area of data intelligence.
Ex-Globo on Transamrica
Marcio Spimpolo joins the radio sports team Transamrica. Based in So Paulo, the professional starts to act as presenter, commentator and reporter for the network.
Spimpolo has worked for radio stations Globo and CBN, Grupo Jovem Pan, Esporte Interativo by Turner, Cancelados and Blog do Spimpolo. During this period, he covered several editions of the World Cup, Copa America and Confederations Cup.
Owner of the Minuano and Albany brands
A Floraa national consumer goods industry that owns brands such as Minuano, Albany and Assim, hired Samir Jarrouj to be business director of the company’s Home Care Unit. At the company, the executive will face the challenge of continuing the growth and innovation agendas of the Minuano, Albany, Assim, Brisa and MatInset brands.
Nova na Live
Fernanda Kraemer the new director of planning and strategy at Live. With 15 years of experience in strategy, the executive worked in brand planning with a focus on digital media and research. At W3Haus she worked with O Boticrio, Quem Disse Berenice?, Petrobras, Santander, Porto Seguro, Alpargatas, Havaianas, Plant Plus among others.
Graduated in Social Communication – Public Relations, Fernanda has a master’s degree in Administration-Marketing with a focus on consumer behavior and is currently finishing her Psychology course.
