As part of the actions, the company will install a panel measuring almost 30 m in the arrivals at Congonhas airport in So Paulo
Lenovo started its first global campaign in Brazil as an official partner of Formula 1.
The pieces, adapted by Publicis, value the human emotions stimulated by technology that endorse, behind the scenes, the speed and performance that arouse passions, not only for those who admire the dispute on the tracks.
F1, as a sport, is a benchmark in technological advancement. We are proud to partner with them and to support them in their global operations to deliver the highest level of racing and entertainment to their hundreds of thousands of fans around the world, said Barbara Toscano, Lenovo’s director of marketing in Brazil.
As part of the actions, the company will install a panel measuring almost 30 m in the arrivals at Congonhas airport in So Paulo, with the intention of generating 5 million impacts.
The campaign will be broadcast on open and closed TV, in addition to social networks, out of home media in the capital of São Paulo and a landing page hosted on Lenovo’s website dedicated to action.
Recently, Lenovo also announced the sponsorship of Formula 1 broadcasts on Band. In June, the broadcaster and Formula 1 signed a contract to renew broadcasting rights for another three years. The agreement provides for exclusivity for the exhibition of all stages of the 2023, 2024 and 2025 championships.
