Movimento is part of the Bravecto do Bem project and, this time, it is counting on the support of Paolla Oliveira and Ivete Sangalo
MSD Sade Animal carried out a social action, through activities with influencers and celebrities on social networks, with a focus on helping abandoned pets.
The movement is part of the Bravecto do Bem project, which supports causes that promote the health and well-being of needy pets, and has 10 personalities, including Paolla Oliveira and Ivete Sangalo. The initiative will benefit, on average, 800 dogs and cats.
In the action, each participating digital influencer elected an animal NGO to help with the Bravecto line products with the aim of helping with the care and health of the pets that are waiting for a home. After choosing, the celebrity posts about the action on Instagram, highlights the institution’s choice and history and invites its followers to help a social cause.
According to Andressa Reis, product manager at MSD Sade Animal, the choice of celebrities was due to the sharing of the same purpose of the company and aims to amplify the visibility of the animal cause.
All influencers, including Ivete and Paolla, are involved in the pet world, as they have a passion for animals and even participate in social causes. Allowing each influencer to define the NGO they would like to support will help us with the mission of expanding the exposure of Bravecto do Bem and, especially, encouraging responsible adoption, explained Andressa.
The activations started in February and will take place until December, one every month. In addition to Ivete and Paolla, the profiles Famlia Surf Dog (Bono, the surfer dog), Malcom Salsicha, Mada e Bica and Seu Pet Art have already participated in the action.
The intention is that the project is something continuous, because such a beautiful social action must always occur. We chose to carry out these activities on digital to amplify the scope of the theme and, consequently, raise awareness of the social cause linked to the health and welfare of animals, completes Jlia Aleixo, digital marketing coordinator at MSD Sade Animal.
