According to Sprinklr, the presence of celebrities and influencers was one of the main reasons for the strong public engagement
Ita, TIM, Americanas, TikTok and Heineken were the most cited brands by the public on social media during the Rock In Rio 2022 edition, according to Sprinklr’s analysis.
Adding data from the seven days of the event, the ranking was led by Ita, which totaled more than 130 thousand menes, followed by Tim (85 thousand), Americanas (77.6 thousand), TikTok (27 thousand) and Heineken (5.6 thousand).
According to Sprinklr, the presence of celebrities and influencers at the brands’ stands was one of the main factors responsible for the strong engagement of the public on social networks. One of the examples of this was the presence of former BBB Jade Picon in Tim’s space, which generated the #JadeNaTim that was used more than three thousand times on Twitter, ranking sixth in Trending Topics.
Time has turned! hurricane @jadepicon here and now at the TIM 5G Stand. #JadeNaTIM #TIMnoRockinRio #RockinRio2022 #RockinRio pic.twitter.com/oEiwCIhqrd
— #TIMNoRockinRio (@TIMBrasil) September 8, 2022
Other examples were the presence of Juliette Freire, singer and former BBB, and Lucas Rangel, youtuber and influencer, in the Ita and Americanas activities, which made her fans and followers interact with the brands.
For the results, the tool unified the names of Rock in Rio and the sponsoring companies, measuring unique terms relevant to each brand and the festival, with emphasis on hashtags, for example.
The survey was carried out between September 1st and 6:00 am this Monday (12th), gathering data from the final moments.
