Marca arrives at another edition of the event to reinforce the I Am What I Am campaign. The festival takes place on the 16th, 17th and 18th of September.
Amstel has announced that it will be the official beer of the 2022 Coala Festival. The brand has been present at the event since 2019 and, this year, will reinforce the “I Am What I Am” campaign.
The festival will take place on September 16, 17 and 18, at Memorial da América Latina, in So Paulo, and is one of the main festivals sponsored by the brand, along with Rock The Mountain, Sarar Festival, Festival Breve and Festival do Pride.
“We want once again to take advantage of the space and visibility of the event to celebrate and encourage people to be whatever they want to be. We will be together in an environment where people can be free to be themselves and, of course, with lots of cold Amstel and quality music”, said Anna Lusa Dafico, Amstel’s marketing manager in Brazil.
During the three days of the event, the brand will be present with a Green Area, a place covered with synthetic grass that will be dedicated to welcoming people, also serving as a meeting point. In addition, to encourage consumers to express their authenticity, the brand will invite consumers to Amstel Studio, located inside Galeria Marta Traba, which will offer artistic personalization services for nails and hair, signed by Roberta Munis and Wesley Fernandes respectively, and a brech curated by Isaac Silva.
Amstel will also take its traditional Beer Station, a mega-truck with two tanks, six beer taps and a capacity of six thousand liters to the event. The brands Lagunitas and FYs, members of the Heineken Group, will also be present at the event.
Partners and sponsors are a fundamental part of the festival’s longevity. Having Amstel with us in another very gratifying edition. The brand prepares experiences that dialogue directly with the public, which makes its presence there even more genuine, added Gabriel Andrade, founding partner and curator of the Coala Festival.
