In an action created by Heads Propaganda, the brand took to its social networks to ask what their nicknames are
“Water that a bird doesn’t drink”, “A Good Idea”, “Amarelinha”, “Marvada”… There are many nicknames that cachaa has and, to celebrate Cachaa Day, celebrated this Tuesday (13), Cachaa 51 wants to know what are the nicknames used to refer to drinks in the country.
In an action created by Heads Propaganda, the brand took to its social networks to ask how master cachaceiros and cachaceiras usually refer to drink in their daily lives.
With this campaign, we want to bring our public closer to the brand and make Cachaa 51 even more present in the minds of Brazilians. Our intention is to create an even greater and more affectionate bond with those who already consume and like the brand, opening a space to hear stories and show that our day-to-day tradition goes back years, said Luciano Sadi Andrade, Head of Marketing at Cia . Beverage Meller.
In addition to playing with consumers, the brand also prepared a gift for its fans: discount vouchers in the Z Delivery application and, specifically on the 13th, the first 100 vouchers used will have a discount.
Cachaa 51 will also have its team of ambassadors to encourage conversations about the date on social networks. PR activations were created by PROS.
