TruePay, a fintech reference in B2B payments focused on SMEs, announces changes to its product and starts operating with a new brand and name positioning: Absolutely.
In an interview with ADNEWS, the founders of Tino reported that from now on, the platform will no longer use card receivables as a means of payment, but rather as collateral. The objective is to bring more financial organization to users of the means of payment – more than ten thousand shopkeepers and suppliers.
The new name, in Portuguese, comes to bring the brand closer to users, honoring those who have business and entrepreneurial skills.
developed in house by the marketing and design team, the concept of the new brand was built together with shopkeepers, customers and non-customers, of different profiles, according to Ricardo Tenório, head of Marketing at Tino. Ten focus groups, totaling 50 people, helped with insights in its creation.
To announce the change, the startup is releasing a film that conceptualizes the new campaign, created by the Clint studio, with an exclusive musical score.
“Now, our customers pay us using more predictable and familiar means such as boleto or pix, with receivables becoming collateral for working capital. We only access your receivables in case of default”, explains Luis Eduardo Cascão, COO and co-founder of Tino.
“We have evolved our product to better adapt it to the reality of small and medium retailers and contribute to their financial organization”, says CEO and founder, Pedro Oliveira. “On the other hand, we understood that we also had to change our name. The English name created a distance”, says the CEO.
Still regarding the financial organization of small retailers, the CEO adds that more news is on the way. “This is just the beginning, our next step is to simplify the payment of those who have many salaries throughout the month”, he says.
Tino, From Sun to Sun
According to the company, the color palette of the new visual identity, in solar orange, is in synergy with the entrepreneurs’ workday, which takes place from Monday to Monday, “De sol a Sol”. The phrase is also the motto of the brand’s launch campaign.
The campaign film will run on social media, with on and off activations scheduled to announce changes in the coming days, including media buying on Instagram and YouTube.
Communication actions are also planned for the brand’s internal and external audiences (stakeholders) and accesses to the TruePay website will be redirected to the new domain.
The startup ended 2021 with two financial contributions – a seed round and a Series A – that totaled more than R$220 million, and assumes its new identity as of today, September 13.
Photo: Luis Eduardo Cascão, COO, and Pedro Oliveira, CEO, of Tino (Disclosure)
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The post Exclusivo: Fintech TruePay passa a se chamar Tino appeared first on ADNEWS.
