This Monday (12), the short film ‘Buscapé’ will be released, the result of an unprecedented partnership between Vivo and Motorola and conceived by the VMLY&R agency. Produced by O2 Filmes and directed by Fred Luz, the short film was born exactly 20 years after the release of the award-winning ‘City of God’, by director Fernando Meirelles, offering the Brazilian public the opportunity to see a spin-off of the film that follows as one of the most important in the history of cinema, being the only Brazilian production to receive four Oscar® nominations and recently elected as the second most watched foreign film in the world, according to a study carried out by the online platform Preply.
The project is born not only to honor the 20 years of history of the movie ‘City of God’, but also to launch the new motorola edge 30 ultra with the power of Vivo’s 5G connection. The friendship between Buscapé and Barbantinho is the guiding thread of this new story, and the actors Alexandre Rodrigues and Edson Oliveira, once again, bring the iconic characters to life.
In the spin-off, Buscapé returns to Cidade de Deus, now as a professional photojournalist, to cover a special event within the community, but changes his plans when he comes across a discovery that will start an investigation, using Vivo’s 5G connection and the new edge as your allies.
Fernando Meirelles, executive producer of the short film, comments:
“It is with pleasure that I see this story revisited. This time by the hands of Fred Luz, who focused on what is positive in the community, its culture, and not on violence.”
Fred Luz reveals:
“Our intention, our desire, is that this ‘glue’ really existed, this relationship between ‘Cidade de Deus’ and ‘Buscapé’, but also building a proprietary identity for the short film, it cannot just be a ‘City of Deus’ refilmed now, but that’s what changes from there to here, how we look at this work 20 years later and how we interpret the choices. Very intense diving, a lot of learning and a lot of listening.”
Andrea Brandi, Head of Branding at Motorola, adds:
“Smartphones are now an essential part of consumers’ lives. With technology, content creation becomes increasingly viable. That’s why we put the smartphone into action. Without having a professional camera, Buscapé uses his cell phone in journalistic investigation, with all the resources in the palm of his hand to generate quality content.”
The short film can be watched at vivo.com.br/buscape or on Vivo’s YouTube channel, in addition to being available in its entirety for Vivo Play subscribers. To enhance the dissemination, ‘Buscapé’ will have a communication strategy considering foreign media in the main capitals of the country, trailer in movie theaters and online media with several content pills highlighting the features of the new smartphone used by the protagonist of the story.
Buscapé 20 years later
The production of this exclusive project counts on the participation of important names from the original feature, such as César Charlone, who participated in the pre-production and initial meetings of the new project, visiting locations with Fred Luz. Cecília Homem de Mello, Rodrigo Carvalho, Bia Salgado, Antonio Pinto and Christian Duurvoort. Paulo Lins, author of the book that gave rise to the story shown on cinema screens around the world, also had a special participation in the construction of ‘Buscapé’.
To bring this work to light, the short featured five days of casting preparation, three days of hair and makeup audition and four days of filming. In all, 120 people were mobilized in the team and 169 extras were during the filming. The final material also features footage of some scenes made with the motorola edge 30 ultra smartphone itself, which has the highest resolution camera system on the market.
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