The “Bib’sfihou Geral” campaign is the first one made by AlmapBBDO for the company and will take place until the 30th of September
Habib’s decided to celebrate Bibsfiha Day in a different way and, for that, launched the “Bib’sfihou Geral” campaign with flavors inspired by products from its competitors.
The action, which marks the first action carried out by AlmapBBDO for the company, will take place until September 30 and has four new flavors: Bigg Sfiha; King’s Esfiha; Tacco Sfiha and Chicken Sfiha.
The idea of a campaign that brings a more irreverent tone matches the relaxed personality of Habibs. Every year we use Bibsfiha Day to celebrate a traditional and iconic product among our consumers, but this year we chose to deliver good humor to our customers and take the opportunity to attract a new audience, said Rafael Polachini, Habibs Marketing Director.
By having a strong presence on social media and physical stores, in addition to activation with influencers and a media plan, including insertions on open TV.
It is a joy to start this partnership by putting on the air a bold, popular and humorous campaign, which are trademarks of both Almap and Habibs, added Rodrigo Almeida and Rafael Gil, Creative Directors at AlmapBBDO.
