The Quimotherapy and Beauty Institute (IQeB) and the social transformation movement Saladapix, launch the Boobs Parade, an unprecedented action to raise awareness about breast cancer. The event will have several activation and artistic intervention actions during the official month on breast cancer prevention, Pink October.
The Boobs Parade takes place simultaneously with Pedalada and Caminhada Rosa, one of the official events on the São Paulo calendar, and has the support of ADNEWS, SalesRush, and various communication vehicles and brands.
In its first edition, Boobs Parade will bring experiences with activations throughout the month of October, including the participation of visual artist Eduardo Srur, in an unprecedented urban intervention with the theme of the campaign.
Srur is one of the Brazilian visual artists with the highest volume of spontaneous media in recent years, due to his interventions that provoke great social reach and interest from the media.
The program includes an open-air exhibition on the busiest avenue in Brazil, Paulista, and artistic projection, in addition to exhibitions at specific points in the city.
For Brands that have chest!
with the motto For Brands that have chest! Boobs Parade is an opportunity to connect brands that want to support the cause for breast cancer prevention and get closer to the female audience, saving lives.
“We still have quotas available for 2022 and negotiations with brands for 2023 are already open”, says Catharina Gatz Birle, founder of Salada Pix. “Brands will have great visibility, become recognized for caring for public health, especially for women, creating deeper bonds and enhancing their connection with the public, in addition to standing out and expanding their reputation in the media”, she explains.
SERVICE:
More information about the Boobs Parade or to be part of the movement can be obtained from Cathy Birle via email cathy.saladapix@ads
Foto: Pexels
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