With the first influencer marketing project, the brand is counting on a team of four influencers
Chandon is launching its first influencer marketing project, called “Chandon @ Home”, with the aim of presenting the art of welcoming family and friends into their homes.
For the campaign, the brand is counting on a team of four digital influencers who were selected to share with the public moments of celebration from their homes to the networks.
We are building the ‘Chandon Community’, a group of people who share our values and who represent the diversity of Brazilian culture. It is a pleasure to invite you to share moments of celebration and create with us a world of possibilities, opening new windows for the future, said Adriano Ciavdar, marketing manager at Chandon.
The chosen influencers are Carollina Lauriano, Maurcio Arruda, Cafira Foz and Maria Gal. During the campaign’s episodes, influencers will open the door of their homes to share some of the moments of celebration in their daily lives as a toast to Father’s Day, the celebration of the beginning of spring, an achievement within the lifestyle of the city and the New Year to come.
The first episode with Carollina Lauriano is already available on the brand’s official profile on Instagram.
We are more than grapes and the pride of our Brazilianness is in everything we do, even printed on the bottles. The Chandon Community is one of our strengths and we want to get closer and closer, explained Catherine Petit, general director of Chandon in Brazil.
