“Translating the feeling of the times we live in in color is a challenge, as we are in an emotionally intense phase”
The light greenish and earthy tone was chosen as Coral’s 2023 color of the year. winter silence dictates the trend in projects that range from design and art direction to architecture, meeting the need for reconnection with nature.
The new color palette and its ambassadors were presented this Tuesday morning (13), at Casa Higienpolis, in the Higienpolis district of So Paulo, at an event led by architect and product designer Maurcio Arruda.
Philosopher Djamila Ribeiro, considered by the BBC as one of the 100 most influential women in the world, signs the palette collective thinking, which brings variations of pink and ocher. It is a space to cultivate relationships, says the columnist for the newspaper Folha de S. Paulo and the magazine Elle Brasil, which defends social causes linked to diversity.
Content creator and interior designer Thalita Carvalho, presenter of the program More Color Pleasefrom the GNT channel, endorses the palette Sade mental. With the combination of green, brown and lilac, this set of comforting colors works as a healing space, says the executive director of Casa de Colorir.
On the palette Bio-inspired is the seal of chef Bela Gil. Raw colors, reminiscent of straw, mushroom, ocher and woody browns, inspire the variant that exalts earth tones. I work with food, and food comes from the earth, attests to the master in gastronomic sciences, one of the main voices in the struggle for a healthy life, sustainability and conscious consumption.
With hues of blue, the various life cycles represented by actor Ary Fontoura, who has nearly 60 years of career. I was born as a rosy baby. In my first kiss, I was red on the outside and blue on the inside, and old age brings white, relates the poet, writer and theater director. The palette recalls the color of shells, gravel, sand, neutrals and warm tones.
Coral’s color study has been going on for 20 years. With the theme The Seeds of Transformation, this year’s edition totals 37 colors. We interpret the world through colors. This is a strength of the brand, declares Henrique Striker, Coral’s marketing director for Latin America.
The results are agglutinated, not relative. Colour Futures, conducted in Amsterdam. The Dutch city is home to AkzoNobel, owner of the Coral brand, which shares with Suvinil, from BASF, the leadership of the Brazilian decorative paints market.
earth tone
Suvinil also released its color trend for 2023. orange calcite the name of the suggestion, inspired by the homonymous mineral. This earthy orange tone also enhances nature, intensifying the feeling of energy and innovation.
Translating the feeling of the times we live in into color is a challenge, as we are in an emotionally intense phase. The color of the year defines our need. We are talking about an optimistic and stimulating tone that also relates to our reconnection with nature, explains Michell Lott, color consultant at Suvinil and creative director of Revela 2023.
A palette Suvinyl Reveals 23+ adds 25 colors divided into groups Exhausted (light and light colors, which encourage mental rest), Optimistic (invigorating colors), Excited (vibrant tones balanced by lighter ones), Connected (light and desaturated colors, which help to slow down) and Cyberntica (green-citrus and silver-metallic with darkened shades of lilac and green).
