Guest of PROPCAST, Claudia Gasparini says that the Brazilian market participates in the global project, whose budget of US$ 25 million for training
Qualification of the content displayed on the platform, which has around 800 million users worldwide, of which 58 million are in Brazil, a premise of LinkedIn to maintain relevance. Investing in the training of creators is part of the global strategy of the network that some time ago crossed the border of editorial exclusivity for human resources. Who explains the executive Claudia Gasparini, head of creator management at LinkedIn for Latin America and Spain.
LinkedIn’s global investment in Creators of $25 million, which includes
Brazil is already a reference in India and the United States, highlights Claudia, who has a degree in journalism and has been with the company for five years.
This project was announced on the 14th of September 2021, therefore, it is approaching its first year. It was structured as an incubator experience that gives participants access to LinkedIn creation tools, training, networking events with other creators, prominent opportunities on LinkedIn editorial channels, coaching with speakers and financial support for content production, says Claudia.
She notes that 100 names were selected by LinkedIn in 2022, which was the first edition in the country. It was a six week incubator experience. They developed content related to technology and routine inside and outside companies, such as mental health, activism, accessibility, artificial intelligence and games, for example.
We’re excited about the opportunity to accelerate creators looking to lead relevant conversations and engage their communities on LinkedIn. Among the participants, we have professionals with different experiences and visions to bring up the most diverse topics within the network, which need to be discussed. Our goal is to give space to important issues on the platform, such as LGBTQIAP+ visibility, racial equity, indigenous agenda, female leadership, work and motherhood, including women in careers such as science and technology and sustainability, among other urgent issues for society, concludes Claudia.
