The campaign “No fic, Feat”, created by Ampfy, was designed to generate interaction with the public and plays with the “fanfiqueiros” of the internet.
Ruffles decided to bring together some of the most loved brands by snack consumers for its new launch: Cheetos-flavored Ruffles and Baconzito-flavored Ruffles.
The campaign “No fic, Feat”, created by Ampfy, was designed to generate interaction with the public and plays with the “fanfiqueiros” of the internet – people who create fiction stories about things -, inviting them to create alternative stories of how new flavors of the snack were created. The play also brought a character already known by the public, Flork.
Ruffles is a brand very present in the lives of Brazilians and with the launch of the Cheetos and Baconzitos flavors, our strategy is to show the innovation potential of our portfolio with the PepsiCo brands that are already consumer favorites. The union between these brands adds strength to the launch, challenging the status quo of how brands come together to introduce novelties to the market, said Pedro Goldfarb, PepsiCo Marketing Director.
The campaign will count on the presence of digital influencers such as Laura Seraphim, Vittor Fernando, Pedro Certezas and Patife.
The action also extends to social networks, where consumers can send their own fanfics to the brand’s official Twitter and win coupons for 90% off the second unit of Ruffles, limited to R$20.00 off, via Ifood . The public even has the chance to see their story become an animation of Flork and appear on the brand’s social networks.
How did the new flavors of Ruffles come about? Tweet your fic with #RufflesFanFic. Your story can be illustrated by Flork and appear on our social media. Participate! pic.twitter.com/0iGRqjwKKG
– Ruffles (@Ruffles_Oficial) August 31, 2022
