The delivery of the ABEMD (Brazilian Association of Data Marketing) award, which recognizes works and cases that impact businesses with data marketing, takes place this Thursday, from 6:30 pm, at Casa Giardini, in Campo Belo, in São Paulo. The awards event will feature a band, live broadcast and a pound interpreter.
In its 28th edition, the event will reward the most innovative ideas involving data marketing in the Digital/Mobile, CRM/Loyalty, Campaign/Program and Call Center/Contact Center categories.
There will also be special Grand Prix, Creation, Agency of the Year, Client of the Year and Best of the Best awards, among the four categories listed.
For the next edition with open enrollment starting on the 29th, new categories are foreseen, such as ESG and Inclusion.
This year, the ABEMD Hall of Fame honors Fernando Moulin, a partner at Sponsorb, professor and specialist in business, digital transformation and customer experience.
Fernando Moulin was awarded throughout his career by some cases (including Grand Prix) by companies such as Nokia, Cyrela and Vivo. Moulin is one of the pioneers of data marketing in Brazil.
Last year, Hugo Rodrigues, executive chairman from the WMcCann agency, was the winner of the edition.
Photo: Fernando Moulin, winner of the ABEMD Hall of Fame 2022 (Disclosure)
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