Marcelo Camargo has as one of the missions the strengthening of the branding of the broadcaster
Grupo Mix announced Marcelo Camargo as the station’s new marketing director. The executive, who worked at Rede Globo and Grupo Jovem Pan, will work on the development of strategies, segmenting target audiences and strengthening the branding of the brand’s new moment.
Camargo has 25 years of marketing expertise, including 22 years in ATL and BTL activations and 15 years in managing Performance Media teams, in addition to having worked at agencies and companies such as Hyundai, SapientNitro, One Digital, Rede Globo and Grupo Jovem Pan .
“Mix definitely positions itself as a multiplatform content company in the Entertainment sector, the recent results confirm that we are on the right path”, says Camargo.
Mix was the official radio station of Rock in Rio this year, and says that it covered more than 50 hours of coverage of the main shows in lives on YouTube, Facebook and TikTok.
