A star team, an inspiring song and the pursuit of a great goal. If every World Cup relies on these three elements, Budweiser, the official beer of the FIFA World Cup™, brings them all together in its new global campaign for this year’s World Cup. In this way, the brand brings the Brazilian Neymar Jr., the Argentine Lionel Messi and the Englishman Raheem Sterling to celebrate the return of the tournament and inspire people to achieve their great goals and celebrate their achievements.
with the motto “The World Cup is Our Stage”, Budweiser unites the three players and diverse people in an aspirational video packed with emotion. Together, they run through a tunnel from the locker room to the lawn representing the entire walk to main glory.
The idea is to bring fans the feeling experienced by athletes before matches and inspire them to take the next step in the pursuit of their big dreams. All this, making an analogy with the path taken by people in their lives. The initiative is supported by the new version of the song “Everybody Wants to Rule the World”, by the band Tears for Fears, showing all the people’s passion for the tournament, in addition to reinforcing the relevance of the diversity issues portrayed in the film.
Neymar Jr., Brazilian star, comments:
“The new Budweiser campaign has a very special and powerful message for me. My dream has always been to represent my country on the biggest stage in the world, the FIFA World Cup. I hope the campaign “The World Cup is Our Stage” also inspire and encourage fans around the world to turn their dreams into reality.”
Carolina Caracas, director of Budweiser, says:
“In the last few years we have been experiencing super hard times as a society and after four years and a pandemic, we will finally be able to enjoy the great world party that is the World Cup. That’s why we, from Budweiser, will bring a message of optimism and determination, which celebrates the importance of people’s journey to the realization of their dreams. And to help us take this inspiring message to the greatest number of people in Brazil and around the world, we will count on the relevance of Neymar Jr., Messi and Sterling.”
The campaign, created by Wieden+Kennedy, in the United States, has a global launch in more than 70 countries and is the largest in the brand’s history. Check out the video below:
The initiative is part of a series of actions that Budweiser is preparing for the World Cup to bring the emotion of the World Cup to people, whether in person or in their countries. In recent weeks, the brand has launched its global promotion, with several prizes, including the chance to follow the matches of the tournament in Qatar.
The official beer promises to spread all the celebrations around the competition and follows its strategy of dominating the biggest stages in the world, and being the passport to epic, iconic and memorable consumer experiences. Promotional actions carried out in recent weeks, such as The Drop and OOH Premiado, reinforce this brand purpose.
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