Greenhouse was named Campaign/Program Agency of the Year; Teleperformance won in Call Center/Contact Center
The Abemd Award (Brazilian Data Marketing Association) announced the winners of the 28th edition. The event was held this Thursday (15), at Casa Giardini, in Campo Belo, So Paulo.
70 companies competed in four categories, Digital/Mobile; CRM/Loyalty; Campaign/Program; Call Center/Contact Center. The award, which seeks to recognize the most innovative and surprising ideas in data marketing, adopts criteria such as strategy, results, creation, communication and execution to define the winners.
In this edition, the Award also contemplated the Hall of Fame, which paid tribute to Fernando Moulin, a partner of Sponsorb, from Rio de Janeiro. With over 20 years of experience in the area, the executive was one of the pioneers of data marketing in the country.
“The award shows all the work and dedication throughout the year. The result would not be different: examples of promising initiatives with the power to impact the most varied businesses were chosen,” says Cludia Campos, president of ABEMD.
See the full list below:
Agency of the Year – Call Center/ Contact center
Teleperformance
Agency of the Year – Campaign / Program
Greenhouse
Agency of the Year – CRM/ Loyalty
Marketdata
Agency of the Year – Digital/Mobile
Rise Growth Marketing
Customer of the Year
Midea
Grand Prize
Welcome Video RCI: Data Intelligence and Personalization Digitization Service – Marketdata – RCI do Brasil
Digital/Mobile Gold Trophy
APP Livelo – Livelo – Livelo
Calada da Fiel, 111 years of Corinthians – Rise Growth Marketing – Midea
Amazing House -Rise Growth Marketing – Midea
+ Evening Rota – Crane – Evening Food
Midea Kitchen Simulator – Rise Growth Marketing – Midea
Welcome Video RCI: Data Intelligence and Personalization at the Service of Digitization – Marketdata – Banco RCI Brasil
Digital/Mobile Prata
Combination compass Guararapes – HouseCricket – Guararapes Panels
Frimesa Practical Supper – HouseCricket – Frimesa
Father’s Day Campaign 2021 – plussoft DTM – CSD (Companhia Sulamericana de Distribuio)
Engage to grow (How to grow an Instagram community without losing relevance) – HouseCricket – Brevant Seeds
Bricolage Party – plussoft DTM – Leroy Merlin
Extraordinary Pasture (Organic Traffic and Content) – HouseCricket -Corteva Agriscience
Promoo Amigo da Vizinhana – Godiva Propaganda – Cinpolis
Your Life in 1 Plan – Godiva Propaganda – Corpore Administradora
Digital/Mobile Bronze
Focus Your Purchase – plussoft DTM – St Marche
Growing Strong in the Wellness B2B Market – Rise Growth Marketing -TotalPass
Holidays Games – Rise Growth Marketing – Vialaser
Charming Film Launch by Cinpolis/Disney – Godiva Propaganda -Cinpolis
Smiles: How We Optimize Strategic Keywords to Increase Organic Traffic – Cadastra – Smiles
CRM/Loyalty – Ouro
Data Driven Marketing – 9mm Comunicao – Sebrae-SP
ICS (Services Commercial Intelligence) – Marketdata – Volvo do Brasil
Digital Transformation Program CIPALAM – SponsorB – CIPALAM
Proof of Concept (POC Recommendation System) – plussoft DTM – Pay Less
CRM/Loyalty – Prata
Together from Nissan – Marketdata – Nissan do Brasil
Launch OC Collection with Bruna Marquezine by ticas Carol/Luxttica – Marketdata – ticas Carol
MetLife Gen Leads: Data Intelligence for a Targeted and Segmented Audience Campaign – Serasa Experian – MetLife
Welcome RCI Video: Data Intelligence and Personalization CRM Service – Marketdata – Banco RCI Brasil
CRM/Loyalty – Bronze
Accelerate at Emoo With Claro Clube – Marketdata – Claro Brasil
Nubank Digital Drive: Data Intelligence for Segmentation – Serasa Experian -Nubank
CRM Actions to Incentive to Increase Purchases of Exclusive Discount Items – plussoft DTM – Cencosud Cartes
Alelo More Customers: New Way to Create Promotions and Reach More Customers – Alelo – Alelo
Call Center/ Contact center – Ouro
Strategic Management of Customer Expectations – Atento Brasil – Vivo
S2S Gesture Model (Service to Sales) – AlmavivA do Brasil – Claro
Omni Banking & Finance: Ktech Around Your Safety – Ktech Digital – Omni
Portal Moved: Moved By Knowledge – Recycle – Moved
Outsourcing in crisis – Virtual Connection – Certisign
Transforming Globoplay’s reputation into Reclame Aqui – Teleperformance – Globoplay
Ura with WhatsApp, Soluo na Palma da Mo – Talkip – Grupo Talentos
Call Center/ Contact center – Prata
Data Processing Through IAS – Proa.Ai – Genial Investimentos
Mtodo Rocce – AlmavivA do Brasil – Shopee
Origin: Data Intelligence Destination: customer well attended – Combo CX – Denibus
Overcoming the Customer Experience – Atento Brasil – Mercado Livre
Call Center/ Contact center – Bronze
Libras Central – Amil – Amil
Voice Channel Contingency Livelo – Livelo – Livelo
Governance Model & Continued Training – AlmavivA do Brasil – C&A
Campaign/Program – Gold
Batman in SP – Greenhouse – Panini Brasil
Integra + – MM12 – Raizen Lubricants – Shell
Se League on Sky – MM12 – Sky
Projeto Amaznia: An ESG initiative for the environmental and social development of the Forest and its Residents – Teleperformance – Teleperformance
Campaign/Program – Silver
Check-in Nissan – Marketdata – Nissan do Brasil
Launch of Nova Master – “Designed for you to be BIG” – Marketdata – Renault
Launch OC Collection with Bruna Marquezine by ticas Carol – Marketdata – ticas Carol
Campaign/Program – Bronze
Dexperience Launch Campaign (A Revolutionary Platform in Relationships with Architects) – Marketdata – Dexco
Dynamic Digital Billboards – Rise Growth Marketing – Aliexpress
The Suicidal Squad – Rise Growth Marketing – Warner Bros.
Prmio Criao in Specialty Ccampaign/ Program
Batman in SP – Greenhouse – Panini Brasil
Prmio Criao in Specialty Digital/ Mobile
Welcome Video RCI: Data Intelligence and Personalization Digitization Service – Marketdata – RCI do Brasil
Best of the Best Award in Call Center/ Contact Center Specialty
Transforming Globoplay’s reputation into Complain Here – Teleperformance -Globoplay
Best of the Best in CRM/Loyalty Specialty Award
Proof of Concept POC (Recommender System) – plussoft DTM – Pay Less
Best of the Best in Campaign/Program Specialty Award
Batman in SP – Greenhouse – Panini Brasil
Best of the Best in Digital/Mobile Specialty Award
Calada da Fiel, 111 years of Corinthians – Rise Growth Marketing – Midea
Honorees
Star fruit
Honorees
Marketdata Academy Project
Honorees
Projeto Amaznia: an ESG initiative for the environmental and social development of the Forest and its residents – Teleperformance – Teleperformance
