In the campaign, signed by GUT So Paulo, the singer tells the importance of the house as the main scenario of this narrative
QuintoAndar launched its new campaign and invited Martinho da Vila to star in the film that continues the company’s positioning, “Histrias pra Morar”.
The campaign, signed by GUT So Paulo, rescues the history of the pagode, but in the voice of Martinho, who tells how the rhythm came about and the importance of the house as the main setting for this narrative. The singer also cites people who opened the doors of their homes to make pagode and helped create something cultural for an entire country.
Homes are full of stories. They give continuity to the ‘Stories to live’ positioning. This time, showing how a collective of houses and their backyards was responsible for changing the history of music, and giving rise to the pagode, said Murilo Melo, ECD of GUT So Paulo.
The second film in the campaign will be released at the end of the month and will tell the story of Marina, a young customer at QuintoAndar, who talks about the difficulty she faced in finding a house that would accept her pet.
The third and final film in the campaign will tell the story of Izadora and Aurice, the young woman’s stepmother, who put her apartment up for rent and, with that money, paid for her stepdaughter’s tuition.
With these stories, QuintoAndar reinforces that opening doors for better living not only offers the best navigability, the largest range of properties and great service, but also takes care from the outside in, looking at people and their stories, and helping them to build a happy and complete trajectory, in the house that makes sense for every moment of their lives, added Flvia Mussalem, QuintoAndar Marketing Director.
The campaign features open and closed TV media, in addition to OOH pieces, street furniture, such as clocks and bus stops, and display.