See the communications market movements this week
BETC Havas, Grupo Petrpolis and Rdio Mix also had contracts.
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Leaders for global teams
O Publicis Group announced this week, following the renewal of Arthur Sadoun’s term as President and CEO of Publicis Groupe, its new leadership for the global teams. Among the names is that of Monica GadsbyCEO of Publicis Groupe Latin America, who will add to his responsibilities the supervision of the group’s activities in Brazil, reporting directly to Tim Jones.
in creation
A BETC Has hired four talents to bolster its creative team. The agency now has two more art directors, with the arrival of Iris Yamamura e Igor (Zaza) Freitasin addition to the news copywriters Bruna Lemes e Larissa Coelho.
ris has worked in Africa, W3, SunsetDDB and Tribal Worldwide, where he developed works for the brands Natura, Peugeot, Vigor and O Boticrio. Graduated in Graphic Design from UNIT, Igor accumulates projects for Shell, Ruffles, Audi, Porto Seguro, Cielo, SafraPay, Banco do Brasil and Banco Pan.
Bruna worked at Ogilvy and has signed works for advertisers such as Panasonic and BMW. And Larissa brings in projects for brands such as L’Oral, Burger King and Estcio, in addition to having worked in agencies such as David and WMcCann.
Ex-Africa by KTBO
Victor Pessoa the new media manager of KTBO. The professional, who was at Vollup Media, has worked in Africa, Sinc-IT, DPZ, Ampfy and R/GA and will work directly with KBTO’s main clients in Brazil, such as Kellogg’s (Sucrilhos, Pringles, Cheez-it and Choco Krispis), ASUS and Janssen.
Ex-Globo on Rdio Mix
Marcelo Camargo took over the head of radio marketing Mix this week. The executive, who worked at Rede Globo and Grupo Jovem Pan, will work on the development of strategies, segmenting target audiences and strengthening the branding of the brand’s new moment.
Service and Projects
A Moringa expanded the Service and Projects departments with the arrival of new professionals. In the Customer Service area, they join as Account Executives, Patrcia Bernardes (ex-Caluma) e Joe Gabriel (former Binder). In Projects, the agency has two new Coordinators, the Ana Beatriz (formerly MTEC Energia) e Rafael Correia (formerly OK Creative).
Chairman na Volks
Alexander Seitz the new executive chairman of Volkswagen for the South America Region, which covers operations in 29 countries, including Brazil and Argentina. Currently a member of the Volkswagen brand world board responsible for Finance, the executive succeeds Pablo Di Siwho became president and CEO of the Volkswagen Group of America and CEO of Volkswagen Region North America since the 1st. Seitz will assume the new position from the 1st of October.
Executives at Grupo Petrpolis
O Petrpolis Group hired Alberto de Souza e Fabio Medeiroswho will be responsible, respectively, for the Commercial Vice-Presidency and the new VP of Supply Chain.
The hiring takes place after the arrival of Danielle Bibas, ex-Natura, to Grupo Petrpolis. Alberto comes from experience as Commercial Vice President of the fintech Getnet of the Santander group, while Fabio built his career at Avon.
New producer on the market
the producers DLKTSN e Capuri came together and created the Umbrella. Operating independently of its mothers, the new company’s proposal is to offer the market a lighter, more competitive and creative production model, focusing on the spaces between advertising, branded content, entertainment, fashion films and music videos.
Kaus led by executive producer Thiago Mascarenhas and by the stage director Del Reginatoand has in the casting names like Steve Bruno (ex-Prodigal), the photographer Live Bacchusthe actor and director from Rio de Janeiro Johnny Massarobetween others.
executive producer
Carolina Sganzerla the new addition to the executive production team at Hogarth Brasil. Graduated in RTV from Unesp and with a postgraduate degree in Production Direction from the National Film and TV School, in the United Kingdom, the executive brings in her curriculum experience in the production and licensing of fiction films, documentaries, TV programs and series, commercials and content projects for brands.
News in the commercial
Digital media company with focus and experience in daily consumption environments, Retail Media presented its new executive leaders of the commercial team in So Paulo.
Michelle Preuss assumes the role of senior account executive, while Luciana Simis be an executive manager. Both will respond to Mariana Gottardicommercial manager of Retail Media in São Paulo.
The focus of both will be on serving the portfolio of large agencies and direct customers, in addition to working on creating new business opportunities and developing special projects.
Board of Directors
A Rocket Lab hired Renato Bastos to occupy the position of director Brazil, and Felipe Daniel de Moura to be the company’s sales director in the country. Both Renato and Felippe will have the mission of expanding Adtech’s actions and participation in the Brazilian market.
Rocket Lab is also present in Argentina, Colombia, Spain, Mexico and Uruguay.
business advisor
Specialized in regional influence marketing, Creators Brasil announced Alfredo Soares as a business advisor. The company says that the entrepreneur arrives with the purpose of contributing to the strategic growth of Creators in the market, through creative solutions aligned with the development of proprietary projects.