The operation led by Ricardo Takahashi aims to integrate and expand the technical-scientific services that are already part of the group’s ecosystem
IPG Health Brasil presented its new operating structure MedComms & Speacialties Agencies, an area that aims to integrate and expand the technical-scientific services that are already part of the ecosystem of the group that has the McCann Health and FCB Health agencies.
The operation, which aims to deliver more assertive and integrated health communication solutions, will be led by Ricardo Takahashi, appointed director of the unit within the IPG Health Brasil group. The executive has been part of the McCann Health management group since 2016, reporting directly to Joo Consorte, current president of IPG Health.
An area such as MedComms & Speacialties Agencies requires leadership such as Ricardo Takahashi, who has a deep understanding of the health ecosystem, as well as the implications between the various business segments, in addition to being attentive and up-to-date on everything that may have an impact from the point of view of innovation, technology and creativity, said Consorte.
The creation of the new structure is in line with one of the main global objectives of IPG Health, which is to strengthen the science pillar, integrating it with others such as creation, strategy, technology and data in the agencies for the creation and development of campaigns, services and products aimed at health professionals and patients.
The operation, which integrates from health professionals to strategists, creatives, media, UXs, data engineers, developers and journalists, aims to make science understandable and accessible to all, with services such as medical education platforms, patient and drug promotion aimed at physicians.
Mastering the art of transforming science into consciousness is our mission and leading a multidisciplinary and passionate team, which is a great honor for me, said the leader of the operation, Takahashi.
The operation’s services are divided into four pillars Medical Affairs; Scientific Publications; Promotion of medicines and the Patient Support Program that will be carried out for companies and institutions in the health segment, mainly for the pharmaceutical industry, medical societies, patient associations, medical schools, health operators and institutions and brands interested in the topic.
In addition, the operation also has a commitment to innovation and seeks solutions that include Artificial Intelligence to aid in treatment decisions, BlockChain to combat fakenews and in favor of centralizing patient health data; WEB 3.0, Metaverse and MESH that promise to revolutionize the way doctors learn and expand the range of possibilities for patients to understand their conditions and treatment possibilities).
With the operation, Brazil becomes part of the Global Scientific Council (GSC) of the network, which has more than 450 health professionals, PhDs, doctors, pharmacists, health professionals.
As important as discovering the cure for diseases or the vaccine to prevent a pandemic, communicating the fact in a clear, rapid and scientifically proven way, whether for health professionals who will administer the drug and its effects, or for the institutions that will decide on the purchase, whether for the patient who benefits from the discovery. Our team is clear about the fundamental role that communication plays in people’s health, and exercising it without being based on science is a frivolous way of treating the most precious asset we have: life, added Takahashi.
