The “_pro que der e vier” campaign features the presence of creators Dan Mendes, Isa Almeida and Vic Gaibar
Ita Unibanco started its campaign to introduce Payroll Loans and advance the FGTS birthday withdrawal for account holders and non-account holders of the bank.
For the “_pro que der e vier” campaign, Ita Unibanco invited Dan Mendes to be one of its partners, along with Isa Almeida and Vic Gaibar, to provide information on credit modalities.
Consigned credit is an ally at the time of an unforeseen budget. It is important that people know how to use it in a balanced way. Therefore, in this campaign, we will count on the help of creators to show, in an interactive way, when and how to use this credit, in an intelligent way and without harming the budget, said Alexandre Borin, director of the Payroll Department at Ita Unibanco.
The initiative aims to provide the public with a better understanding of credit lines and has the help of influencers, as part of the financial institution’s positioning strategy, Feito com Voc, which invites people to participate in the development of products/services and communication from the bank.
The campaign is broadcast on digital, offline and merchan platforms on SBT’s programming schedule.
