The Alok Institute and the UN Global Compact in Brazil hold in New York The Future is Ancestral, meeting that will take place on September 16 at the United Nations building, in NY, during the United Nations General Assembly. At the event, companies, institutions and specialists will form a panel of dialogue on how the entertainment industry can contribute to the re-signification of the imaginary about the identity of native peoples and its importance for the co-creation of a fair and sustainable future, in the context of of solutions to the climate crisis – one of the main challenges of our time.
The panel confirmed the participation of indigenous youth Eric Terena, DJ, music producer, creator of Mídia India and member of Youth4Climate; Samela Sateré-Mawé, communicator at APIB (Articulation of Indigenous Peoples of Brazil), activist for Fridays for Future Brasil and presenter on Canal Reload and Kamikia Kisedje, photographer and environmental filmmaker; the scientist Carlos Nobre, researcher at the University of São Paulo, member of the Royal Society; Marcos Nisti, co-founder of Maria Farinha Filmes and VP of Alana; Carolina Pasquali, executive director of Greenpeace Brazil; Patricia Ellen, Green Economy Entrepreneur, Partner at Systemiq and Aya Initiative; and Alok, DJ and founder of the Institute that bears his name and dedicates resources to various social causes around the world. Cris Bartis, co-founder of Plataforma Mamilos de Diálogo, will mediate the conversation. The event is supported by BeFly, a business ecosystem focused on tourism.
No mouse from the global agenda
In the schedule, the artist Alok will record a performance on the rooftop of the UN building, alongside indigenous artists Mapu Huni Kuî, Owerá MC and Grupo Yawanawa, who participate in the album ‘O Futuro é Ancestral’, to be released globally next year, with all profits reverted to indigenous artists.
The content will be taken to the world, in order to highlight the urgency of promoting and defending the rights of indigenous peoples to occupy multiple territories in contemporary society. Meanwhile, the behind-the-scenes and creative process will be filmed by the high-profile entertainment producer Maria Farinha Filmes, as part of a documentary that investigates the potency of the encounter between Alok and the various indigenous groups since the beginning of the album’s creation – an unprecedented work in her career. of the artist.
Alok, artist and president of the Alok Institute, says:
“Bringing the ancestral wisdom of the forest to the world is part not only of my artistic goals, but also of my principles as a citizen. Since I had contact with the culture of native peoples, I understood the importance of preserving and disseminating their knowledge and of deconstructing concepts, beliefs and narratives that contaminate the vision that adults and young people in my country, and around the world, have about the indigenous. The future can be technological and sustainable, but for that we need to listen to the voice of the forest and co-create solutions together with these voices.”
The action is supported by Greenpeace, an NGO whose agenda is the importance of the presence of indigenous peoples in discussions to protect the climate and the environment. Carolina Pasquali, Executive Director of Greenpeace Brazil, highlights:
“Indigenous peoples have been living in harmony with the forest for thousands of years. Its culture and ancestral knowledge are essential to guarantee a sustainable and fair planet for all. Therefore, we need to work together to ensure that indigenous peoples actively participate in discussions and decision-making, both nationally and globally.”
Soon after the panel at the UN headquarters, the Alok Institute and the Global Compact will sign a partnership in order to jointly seek the creation of the Ancestors of the Future Fundto support the production of movies, music, games and Web3 starring the indigenous themselves, and projects based on the use of technology for the well-being of forest peoples and the preservation of biodiversity.
The Fund invites companies and third sector organizations, as well as individuals, to contribute to the creation of a platform where everyone can work together to strengthen indigenous identity in society, expanding the repertoire of these cultures and establishing a new understanding of its importance for the planetary future. Owerá MC says:
“Since 1500, with the arrival of the Portuguese, there has been a huge prejudice against us, with indigenous peoples, they say that when indigenous people use rap, they have lost their culture. And when we show our culture, they say that the indigenous are wild. But we will continue to follow, showing our culture, our art and our technology, which is also our culture!”
The UN Global Compact in Brazil is an entity that has the fundamental role of calling the private sector to action, through public commitments in sustainability, around a healthier planet. Carlo Pereira, CEO of the Global Compact in Brazil, explains:
“We live in the age of stakeholder capitalism, where it is no longer possible to separate a company’s values from its market value. Society is charging. Everyone has to take responsibility and do their part. It is necessary to act, and act now, so that we can achieve the goals of the 2030 Agenda. It is the only possible way out.”
Para Devam Bhaskar, director of Instituto Alok:
“Deconstructing the colonizing vision of indigenous peoples is at the base of the urgencies related to respect for human rights and the preservation and regeneration of nature”.
Instituto Alok carries out socio-cultural actions in various pillars such as entrepreneurship, social gastronomy and human development, in addition to several projects with indigenous peoples.
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