The strategy, which seeks to connect the product to the public of generation Z, was based on a survey by the Fbiz agency, which signs the campaign
Samsung is promoting Galaxy S22 5G Violet and has chosen Allan Jeon, reality champion Lets Dance com Nightographydeveloped by the brand last year, to debut his first act as a member of the brand’s team of influencers, Team Galaxy.
The strategy, which seeks to connect with the public of generation Z, was based on a survey by the Fbiz agency, which signs the campaign. The study showed the full appreciation of its strength, relevance and how much the modern violet color positively transforms the daily lives of these users. The insights inspired the film in terms of structure by TikTok and looping videos.
Samsung is always attentive to people’s needs and desires, including the Gen Z audience, who have always lived in a digital world, connected and cherishing self-expression. That’s why we chose Allan Jeon, winner of Let’s Dance and the newest member of Team Galaxy, to present the Galaxy S22 5G Violet, says Mario Sousa, Senior Marketing Director of Mobile Experience at Samsung Brazil.
The campaign will unfold on the main platforms of the digital environment and actions of influencers where the potential of the new Galaxy color is highlighted.
