With the movement, he wants to work on the double aging process and the concept of smoothness in the whiskey experience.
Bacardi is bringing to the market the Scotch whiskey brand Dewars, created in 1946 and currently present in 128 countries. With the movement, he wants to work on the double aging process and the concept of smoothness in the whiskey experience.
The difference in our whiskey is in the liquid, which goes through a different production process, where we age, we make the blend and, before bottling, we return the product to the barrel for a second aging period”, says Gonzalo Olazabal, brand manager at Dewar’s.
According to the professional, this journey creates a smoother and more versatile whiskey. “We believe that we can consolidate the Dewars brand in the premium Scotch whiskey segment in Brazil through its quality, history and consumption experience”, he adds.
To position the brand, it intends to promote product trials with tasting actions at points of sale.
