The BetaHUB in-house content production unit has a multidisciplinary team to consolidate the brand’s strategy in the digital environment
Bauducco launched its digital content hub, Beta Hub, with a focus on innovation and digital transformation. The content production unit, carried out in partnership with Ampfy, will have an in-house structure, located in the company’s office, in Guarulhos, to revitalize the brand in the digital environment.
BetaHUB will start operating this month and has a multidisciplinary team made up of professionals in the areas of Strategy, Content Creation and Production, Social Network Management and Digital Media Operations connected to Bauducco’s brand and insights team.
The objective is to produce strategic content, such as photos, tutorial videos, cooking tips and recipes, in addition to creating assets for placement in the brand’s communication channels, produced in the modern own studio, Cozinha Bauducco, launched in early 2022 and located on the top floor. of the company’s administrative building.
Beta Hub will also be responsible for creating the media strategy, communication, performance, planning and management of websites and direct sales channels for both the Bauducco store and Casa Bauducco.
The launch of our Content Hub is part of Bauducco’s innovation and digitalization strategies, which aim to make brand communication closer and more integrated into the consumer’s daily life, in a contemporary and innovative way. We are pleased with the partnership and hope to further impact consumers with creative tips and suggestions for the consumption of our products, said Luis Gomes, Executive Marketing Manager at Bauducco.
In addition to Ampfy, the Beta Hub is also made up of CP+B and PROS.
