The strategy is produced by MyMama Entertainment, created by director Pedro Giomi in partnership with AKQA
The Nowdays brand is launching the Questionable Laws campaign, with which it invites people to reflect on the laws and prejudices related to cannabis use, whether medicinal or recreational. The strategy is produced by MyMama Entertainment, created by director Pedro Giomi in partnership with AKQA.
Created about a year ago, the cannabis brand by Brazilian Thain Zanholo, who lives in California, USA, develops and sells products for the wellness market, mainly exploring the benefits of cannabidiol.
In Brazil, where the legislation is restrictive, the company is positioned as a web platform that encourages debates about cannabis and the different forms of consumption.
Our platform takes a holistic approach to plant-related topics, as, historically, marijuana has always been stereotyped, criminalized and persecuted. That’s why we’re releasing this movie. We need to end misinformation, says Zanholo
With versions in Portuguese and English, the film uses the path of humor to present some laws that, despite being in force, are absurd or superfluous.
