In yet another action to reinforce its positioning with returnable packaging, the brand of lightness and fun, Skol, joins Zé Delivery to reward consumers from all over the country in an unprecedented partnership with singer Léo Santana. That’s right! Fans stay tuned! How about having a cold one in Gigante’s dressing room and watching a show of the Meeting next to him, in Salvador, on 12/03, with three more friends? And there’s more! A year of free returnable Skol for that barbecue with friends.
Léo Santana, the GG, is the one who gives voice to the action. The giant talks about the promotion in his social networks. Until October 15th, anyone who buys Skol at Zé Delivery, using the coupon RESENHACOMGG is already running. And for those who buy a returnable Skol, the chances are doubled.
Filipe Nery, Marketing coordinator for the northeast region, comments:
“In a light and fun way, as is our brand, we want to get closer to Skol’s public, bringing a clear benefit to our consumer. The promotion is one of our strategies to reinforce the brand’s returnable packaging and show that it’s possible to go for a ride, a barbecue or even have a review with friends, in a practical and sustainable way.”
Thais Azevedo, CMO at Zé Delivery, adds:
“This is another opportunity to show that our ZéLovers can count on Zé anywhere and anytime. We are always looking to offer smart options to our consumers, thinking about the best cost-benefit and guaranteeing the delivery of cold drinks, fast and at a price.”
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