In a relaxed moment full of relevant information, Daniel Rosa, presenter of Liveads from the Market channel on YouTube and CEO of Adnews, had a chat with Fabio Almeida and Maurício Tussi, director and media trader at Ganmed, respectively. The space, which is dedicated to talking to the communication, creativity and innovation market, brought up topics of interest to all brands, especially in the scenario ahead, in which the World Cup, Brack Friday and the election will compete for territory and attentions.
The atypical year will have a last quarter even more heated by competition for the public’s eyes, and among the many advertising campaigns that are emerging, Fabio Almeida sees a maturing market. Ahead of Ganmed for 13 years, the director foresees an immense movement of retail towards the market, which brings huge opportunities for brands.
The circumstance is really challenging, since the range of options opens up more and more in digital media and this, now, makes a move towards TVs, devices that will even be renewed thanks to the union between Black Friday and the World Cup. World.
Ganmed, a specialist in digital activation and programmatic media, is opening more and more modalities of spaces to promote brands, with increasing possibilities of segmentation to carry out assertive campaigns with excellent results.
For Maurício, who works for Ganmed global from France, there is a worldwide movement of innovation, which will generate a real positive explosion in communication.
The very slowdown of the pandemic, with the reopening of stadiums and the reactivation of face-to-face events, has accelerated the economy and, consequently, there is a greater opening in the advertising field, which should generate unique competition in the period.
Not only Brazil, with the expectation of 90% of its population in front of screens, but the world, will follow the strongest event in the sport, which makes the chance of establishing a brand much more effective. The impact affects people of different habits, customs, age groups and, consequently, preferences, both in terms of programming and adaptability to different media.
At a World Cup moment, attention can be divided between TV and cell phones, cell phones and computers, image and audio, and multi-screens can combine messages that will reach the consumer more fully, each with its own and particular language. These are micro-moments that will bring endless alternatives, whether before, during or after the broadcast of the main events, as people will be getting information about them, watching them and also feeding on content afterward.
For programmatic media specialists Fabio and Maurício, brands that know how to take advantage of the panorama will be able to “tell” the story of their products in a more complete way, outlining specific plans for each audience and innovating in their storytelling.
The diversity of platforms requires a more in-depth study of the digital programmatic environment, with the identification of the best networks to impact the viewer, and in the moments of contact there must be creativity left in the face of the multiple behaviors of the target users. And this specialty is one of Ganmed’s great differentials.
The ball is rolling, and as in football, you cannot miss opportunities to score essential goals to win the hotly contested advertising championship, and choose products as the favorites of an open, interested public, leaning over the consumption window. It’s time to engage, conquer and retain customers ready to transform their habits.
You can watch the full chat by accessing and those interested in entering this race and getting ahead can learn more about Ganmed’s products and services by clicking here.
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