The agency will join the international network Hill+Knowlton Strategies, which is expected to double its presence in the region
The WPPP group announced this Wednesday (21) another acquisition. This time, from a communication agency, JeffreyGroup, one of the largest in Latin America. The company will join the international network Hill+Knowlton Strategies, which is expected to double its presence in the region.
The Jeffrey Group has just over 300 people across the region and generated revenue of $13.8 million last year, according to PRivoke Media’s Global 250 Ranking. Based in Miami, it has offices in Mexico City, Brasilia, Rio de Janeiro, So Paulo and Buenos Aires.
Among clients, it works with brands such as Amazon, American Airlines, AstraZeneca, Bacardi, Bayer, BlackRock, Johnson & Johnson, Marriott International, Salesforce, TikTok and Walt Disney World Resorts.
Mark Read, CEO of WPP, said that WPP’s communications and public relations services have never been more sought after by companies. The acquisition of the agency will help the company to help its partners “navigate today’s complex world”.
“Latin America continues to be an important growth market for our clients, and the JeffreyGroup will strengthen our established presence in the region and bring a deeply rooted experience in delivering personalized communications strategies that resonate with the public,” he said.
