Created by Soko, the campaign counts on the presence of Brazilian fans, the Seleo mascot, journalist Márcio Canuto and influencer Fred
Guaran Antarctica, sponsor of CBF, invited the Brazilian fans to star in its new advertising campaign.
Created by Soko, the film released on social networks, brings the canarinho fans into a plot that translates the “Brazilian way” of supporting the Seleo, in addition to reinforcing the brand’s role as an ally and sponsor of fans. The play features the Seleo mascot, Canarinho, Fred, from the Desimpedidos channel, and journalist Márcio Canuto.
The Brazilian is recognized for his party, joy, vibrancy and that unique way of cheering for the Seleo. We want to be close to this unique crowd. This is a way of encouraging and supporting the best we have, our fans, explained Gustavo Sartori, marketing manager for Guaran Antarctica.
The initiative is part of a series of actions that Guaran Antarctica is preparing to support and value the Brazilian fans. In recent weeks, the Ambev brand has launched commemorative cans featuring Canarinho.
this feeling that we will portray during our campaign, from the connection with our roots to what we have most precious in football: our fans, a position that gives us scope for us to explore the love of the fans in a unique way, reinforces Rafael Alves, Creative Leader from Soko.
