The idea is to talk about the need to protect the Brazilian cerrado, known as the “cradle of waters”, was launched in Brazil and also in the cities of London, England, and Glasgow, Scotland, which hosted the United Nations Conference on Climate Change (COP26).
Promoted by RPMM Global, in partnership with Rede Sementes do Cerrado, “No Vaccine For Climate Change” (“There is No Vaccine for Climate Change”) aims to raise funds to continue supporting ecological restoration activities, dissemination of knowledge and income generation for traditional communities in the Cerrado, through a crowdfunding campaign.
Mario Matos, founder of RPMM Global, stated that it is ‘urgent for actions to preserve biodiversity to be carried out’, especially in the Brazilian Cerrado, the second largest biome in Brazil and Latin America.
“The Cerrado biome is considered the water reservoir in Brazil and the RSC shows itself to be an organization capable of contributing a lot to the recovery of degraded areas. The RSC unites communities to replant areas lost to intensive agriculture and reverse the damage being done”, he explains.
In Brazil, a plane with the #novaccineforclimatechange banner flew over the city of Rio de Janeiro and some of its famous beaches, including Copacabana, Ipanema, Leme and Leblon, as it is a place of great national visibility. The objective was to draw attention and generate people’s engagement for the cause, marking and sharing the # on social networks.