Developed by Wunderman Thompson Brazil, the campaign uses the term to allude to the benefits of the product
Neutrogena launched a campaign to promote its Neutrogena Sun Fresh Derm Care facial sunscreen line, called “Skin always ready. Beyond SPF”.
The campaign, developed in partnership with Wunderman Thompson Brasil, is inspired by the multiverse and alludes to the benefits of the product.
We brought a campaign that innovates in the way it communicates and does justice to all the science that we bring in our products, in a very modern way. The multiverse is present in social networks, movies, memes, content and current conversations. Why not bring it in to help us tell the story of a multi-benefit sunscreen? said Camila Carvalho, senior brand manager at Johnson & Johnson Consumer Health.
The campaign has several developments in the digital environment that include pills on the brand’s social networks, influencers and creators with content in Neutrogena Sun Fresh’s Multiverso de Benefcios, ecommerce actions, in addition to Out Of Home media that will soon be in some states of the Brazil.
“To explain the multi-benefits of Sun Fresh Derm Care, just by going to the multiverse. It was from this insight that we explored different worlds of skin care that the product offers. We kept the beauty language of the category, but in an innovative way, where each benefit is represented by a different aesthetic”, added Sabrina Villar, Creative Director at Wunderman Thompson Brazil.
The Skin always ready campaign. In addition to the FSP having national broadcasting, which starts this Friday (23rd).
