The institution’s new visual identity now has a palette of shades composed of black and orange
Ita BBA, Ita Unibanco’s investment and corporate clients arm, is launching its new positioning and brand identity.
For this, the institution relied on strategists and creatives from Pharus Bright Design, from Alexandria and N Ideias, from Africa and IBBA. Together, they identified as a goal the humanization of the bank’s image, in order to broaden the perception that Ita BBA is a “partner for all hours”.
To present the new moment of the Ita BBA brand to the public, Africa developed an advertising campaign based on the Vocader concept, consisting of a film for TV, internet, and an advertisement for digital and printed media.
Ita BBA’s new visual identity now has a palette of black and orange tones, with the aim of symbolizing the sophistication and agility of the digital universe. The change also has different perspectives in 3D and motion design.
