With the “Buser!” concept, the strategy is focused on short videos that reinforce attributes such as agility in purchasing and the number of destinations
Buser is launching its first product-focused campaign and addresses the benefits of the service it offers. With the concept “ Buser!”the strategy is focused on short videos that reinforce attributes such as ease of purchase, number of destinations, absence of queues and the number of buses available, around 1,000 vehicles.
According to Flavia Oliveira, Marketing director at Buser, the proposal is to show that the company’s service can be ideal for different types of users and concepts related to ‘quality’.
There are those who prioritize ease of purchase, those who associate it with the state of conservation of the buses and, for others, quality has to do with the location of the embarkation and disembarkation points. For all of them we have a solution, that’s why it’s important to create such a specific campaign focused on the product, he says.
The campaign is being leveraged across digital channels, including the brand’s social networks and paid advertisements.
