The study reveals a growth in delivery sales in the sector, with the exception of breads, where bakery purchases continue to dominate
Puratos presented an update to its annual survey, Taste Tomorrow, which maps consumer trends in these areas.
Puratos’ research program aims to follow the evolution of trends that have already been mapped and uncover new ones. The study updated annually.
We invest heavily in generating knowledge and understanding trends to support our customers who range from bakeries to large companies such as Wickbold, Pullman and Bauducco. For this, we invest annually 2.5% of our revenue in R&D, said Vitor Campos, Puratos marketing director.
The study reveals a growth in delivery sales in the sector, with the exception of breads, where bakery purchases continue to dominate, a trend that was boosted by the pandemic. According to Campos, 3 in 5 people shop online, a number that more than doubled compared to 2018. However, 72% of people do not want the end of physical stores, especially bakeries.
The research reveals that the consumer associates the in-person purchase of bread with freshness, an item that is not so relevant in sweets and chocolates. Another trend raised is the growth of products with traditional flavors, linked to the perception of homemade foods, such as grandma’s cornmeal cake, Campos exemplifies.
The origin of the product is something that concerns the consumer, whether to know if what he is buying is reliable for health and also if the product has sustainable processing, a concern that has gained relevance thanks to social networks.
