Campaign for Children’s Day aims to show that playing helps in the integration and socialization of children
The Walt Disney Company launched its campaign for Children’s Day, celebrated on October 12, called “All Children’s Day – Playing that People Grow”.
The play aims to show that playing is a fundamental tool in children’s development and learning, in addition to contributing to the integration and socialization of children.
In addition to the film, the campaign also features a line of licensed products and four educational digital games from the Mickey & Friends, Pixar, Marvel and Disney Princess franchises, which will be available until October 13 on the All Children’s Day website. For each access to the games, Disney will donate R$ 1.00 to Instituto Serendipidade (up to a limit of R$ 141,000.00), a non-profit association that works with the inclusion of people with intellectual disabilities.
The campaign also includes actions and activations with digital influencers, in addition to a commercial that will be broadcast on pay TV and social networks, which emphasizes the message of diversity and equality through Disney characters and products.
