During the pandemic, many people worked from home, while others continued on the run. And these are the people who inspired Catho’s year-end campaign – ‘Respira’ wants to honor essential service professionals who were unable to stop or work from home during the pandemic.
In addition to naming the campaign, “Respira” is also the title of the song composed for the action by rapper Maitê Doin, with a special guest appearance by the singer Negra Li. The campaign’s promotional video was built based on the lyrics, portraying the reality of six characters in their “runs”. In addition, the campaign’s music will be present on the country’s main streaming platforms.
Datasheet:
Creation: Arpejo
Client: catho
Approved by: João Eduardo Vaz Caetano
DOP: Carlos Zalasik
Producer: This Films
Creative Direction: Felipe Pinheiro
Creation: Felipe Pinheiro, Ricardo Ferreira and Luiz Gustavo
Audio production: Bruno Cunha
Edition: Misael Gomes
Color grading: Renato Oliveira
Executive production: Fabio Ramos
Service: Miryam Garcia and Karol Siqueira
Production: Marena Manfre and Matheus Fernandes
Art direction: Andrea Fachetti
Production assistant: Leandro de Melo, Felipe Moura and Raquel Soares
Costume: Elaine Marques
Makeup Nelcy Cristine Souza and Rena Countess
Camera operator: Nando Gatti
Camera Assistant: Bruno Bulgarelli
Video assistant: Enrick Rodrigues Ananias
Steticam operation: Silvano Livio
Focus: Fernando Henrique
Technique and machinery: Carlos Alberto Jeremias, Mariana da Silva Ferracin and Eduardo Lisboa
Photographic collection: Gabriela Talamonte
Making of: heliaster birth
List: Aranyn Ribeiro Campos, Caio Reczigel, Otávio Oliveira Amorim, Francisney Carlos Santos Chaves, Lilian Thiago Montanha, Josimar Lucena De Medeiros, Jessica Dos Santos Mira, Silvio Santos Souza, Ana Paula Celestino Janasco, Michelle De Oliveira Santos Rocha, Val Alves, Isabela Itaya , Wellington Gomes Humphreys, Allan Denis Medeiros, Vagner Do Nascimento, Thiago Martins Da Costa, Serginaldo Martins Rosa, António Fernando Dos Santos Moreira, Vilma Da Silva Setti, Dinorá Gomes Da Silva, Jean Rodrigues Da Luz, Adrielly Eloiza Frank Moreira, Victoria Carolina Da Silva, Gabriela Rodrigues Francisco, Giovana Ferreira Vazzoler, Renan Santiago, Camilo Santos, António Fernando Dos Santos Moreira, Camilo Santos
