73% of respondents reported that the diversity agenda directly influences voting time, according to a survey by Terra
A Terra survey to measure the relevance of diversity agendas in the political-electoral dispute pointed out that racial diversity is considered the most important agenda. Among 333,776 respondents, 29% chose this option. When the investigation on the topics within this agenda is deepened, access to education (22%) and the application of the law that punish racism (21%) stand out among the main interests.
The second place in the survey was taken by the option that denoted that all topics were important, with 28%. The agenda related to women took the third position, with 16%. The breakdown shows that domestic violence (36%) and equal pay between men and women (35%) are the issues with the greatest impact.
The LGBTQIAP+ (6%), accessibility (5%) and indigenous (3%) agendas received a lower degree of attention from respondents. There is even a percentage of 14% that consider that the diversity agenda has no relevance.
Among the main themes for the three groups, the quota for transgenders in universities was considered the most relevant for 27% of respondents, on the agenda of the LGBTQIAP+ community; in accessibility, 36% chose inclusive schools as the first issue to be evaluated; and land demarcation (35%) was chosen as the main one among indigenous issues.
Asked about the impact of the diversity agenda at the time of voting, 73% reported that the agenda directly influences it. 15% said no and another 12% were indifferent.
For the survey, carried out between the end of August and the beginning of September, Terra used Vivo Recompensa, a mobile marketing platform. The base of the study has an audience from 18 years old to the age group over 50 years old, belonging to classes B (7%), C (42%) and D (51%). People answered 10 questions voluntarily.