Following the concept “Life from the best angle” in a creative way, reinforcing the foldable design of the new Galaxy Z Flip4 5G and Galaxy Z Fold4 5G smartphones, Samsung starts a publicity campaign for these products on building gables, bus shelters and street clocks in Rio de Janeiro (RJ) and São Paulo (SP), respectively.
The action highlights how the innovative shape of Samsung’s new foldable devices changes the way we interact with smartphones. In Rio de Janeiro, a giant Z Flip4 5G was installed on the gable of a building in Copacabana. It stays closed while the device’s external screen displays notifications throughout the day, to show how the external screen lets people get more done without even having to open their smartphone.
People will also be invited by creators on social media to post their best selfies with the hashtag #GalaxyExperienceRJ and they will be able to be displayed on the external screen of the giant Z Flip4 5G. The action can be seen at Avenida Nossa Senhora de Copacabana, 44, in Copacabana, Rio de Janeiro.
The Z Fold4 5G is also highlighted in Rio de Janeiro, on the gable of a second building. Installed on two walls, activation simulates the foldable’s partially open screen, showing how the immersive 7.6-inch internal display device from Samsung is perfect for multitasking. This action can be seen at Avenida Princesa Isabel, 350, also in Copacabana.
In São Paulo, the Z Flip4 5G will occupy street clocks on four important roads in the city. Activation also reinforces the device’s collapsible form factor with an opening and closing panel installed above the clocks, simulating the operation of the collapsible device itself. Activation can be checked at the following locations:
- Avenida Faria Lima, 4351 – Itaim Bibi
- Avenue Dr. Chucri Zaidan, 950 – Vila Cordeiro
- Avenida Paulista, 1814 – Bela Vista
- Charles Miller Square, 915 – Pacaembu
“Samsung has created these disruptive activations that will draw the attention of everyone who passes through the places where they are installed. In the case of the Z Flip4 5G, in Rio de Janeiro, we will still invite people to interact so that they have an idea of what it is like to use our new foldable smartphone”, says Lucia Bittar, Marketing Director for Mobile Devices at Samsung Brazil.
The activations were developed in partnership with the agencies Cheil Brasil and Mutato and will be in circulation until November 17th.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Samsung starts a folding campaign in public spaces in Rio de Janeiro and São Paulo appeared first on DNEWS.
