The concept will also be used in the game against Tunisia, next Tuesday (27th)
This Friday (23rd), Mastercard presented the signature “Celebrating as a Brazilian is priceless”, in the friendly match between the Brazilian team against Ghana. The action is part of the creative proposals it prepares to work on national identity and encourage Brazilian fans. The concept will also be used in the game against Tunisia, next Tuesday (27th).
The initiative, created by WMcCann, seeks to add more value to the sponsorship of the Confederao Brasileira de Futebol (CBF) brand and have developments on social networks, where Mastercard will encourage followers to share ways to celebrate goals.
In addition to the entry of players with the banner, it includes the broadcasting of the message on LED televisions during the game.
