Inspired by the popular behavior of looking for “signs” that conspire in favor of one’s own desire, “Mequi’s Cold Hunger” arrives to refresh the end of the year and beginning of 2022, with a focus on desserts the brand’s most loved ones, such as the classic Sundae, McShake, the famous cones and the delicious and super creative combinations of McFlurry. The campaign that will air this Tuesday, 21st, follows on from the concept “Fome Geladinha de Méqui” which began last summer.
“Who has never played at challenging themselves with the law of action and reaction, like: ‘If something X happens now, I will do Y’?”, he asks Phil Daijó, creative director of GALLERY, who signs the concept. “We drank in this universal irony, of people finding signs of destiny just to enjoy a Méqui dessert”, he says.
For example, in one of the scenes in the movie, two friends walk in a park, until one of them promises: “If a little bird sings now, I’ll get a cone from the Mequi for us!”. The other supports fate, imitating the famous bem-te-vi meme. Then of course the happy ending ends with dessert. “Don’t ignore the signs of life. If you play in your Fome Geladinha de Méqui”, completes the announcer.
The success of desserts is a reflection of the brand’s care to guarantee, in addition to taste, the high quality standard of its products. And with this commitment to creating surprising flavors, Méqui continues to win the hearts of the brand’s fans. Partnerships to create flavors have yielded great successes for the chain, such as M&M’s MegaFlurry, the latest release designed for the whole family.
“All our desserts are designed exclusively to suit our customers’ tastes, being tested and approved by them. Only public favorites make it onto our menu. This is one more way to show the attention we pay to our consumers’ desires and to offer high quality products”, says João Branco, Marketing VP of McDonald’s Brazil.
In 15″ and 30″ versions for TV, the campaign pieces are also distributed among 15″ pills online, as well as OOH and various digital media – Google, Waze, Spotify, social networks and McDonald’s proprietary channels, in addition to actions with influencers.
Check out the movie:
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