The partnership with the portal will allow mediatech to explore and bring
programmatic media revenue, says CEO Leo Soltz
The mediatech One Big Media closed a partnership with iG to take the content of its 125 digital channels to the portal. Specialized in boosting creators and part of the eMotion Group, the startup has been in existence for three years and brings as a differential the business model that makes One Big Media become an investor and partner of influencers in the channels that it has sheltered today in the main platforms, with emphasis for YouTube and Kwai.
After the agreement with iG, the company also begins to explore and bring revenue from programmatic media to its channels and content verticals. This is a powerful programmatic media recipe. We are talking about a market in Brazil that is around R$ 15 billion. We understand that it makes sense for us to want a part of this programmatic pie. We’re exploring a new journey with a great content experience we’ve built up over the last three years, says Leo Soltz, CEO of One Big Media.
According to the executive, the expected revenue from the new vertical at iG is significant and highlights the enormous potential of the portal’s audience, currently estimated at 60 million unique users. We understand that they are different audiences. The public that consumes social networks does not necessarily consume content from portals and vice versa, he says.
One Big Media has content verticals such as entertainment, gospel and motorsport, the latter being the big star. We have a partnership with the main influencers in this segment, such as Reginaldo Leme and Flvio Gomes, says Soltz.
One Big Media and Live-Sports recently teamed up to create what they call the biggest motorsport ecosystem on YouTube Brazil, with Reginaldo Leme and his channel Automotor. The vertical also counts with names such as the pilot Cassio Cortes, the journalist and pilot Flvio Gomes, the multiportal Grande Prmio and, more recently, the channels Primeiro Stint and Boteco F1. Added together, there are 90 million views and something close to 1 million subscribers.
For us, quality content is king. We work on building digital assets in the creator economy with ultra-segmented and expert content, he adds.
The CEO of One Big Media says that being a channel partner was the best business model found to establish a long-term partnership with influencers. Being a stressful influencer is a way for us to give them a hand to follow along. Also, often after the job was done, they would leave, adds Soltz.
mediatech has a team of experts dedicated to boosting digital channels with metrics, BI and metadata, and helping creators in the professionalization of content and co-creation, while designing commercial projects with brands and advertisements segmented by audiences. contextualized.
According to internal data, with the proprietary and associated channels, One Big Media has more than 70 million subscribers and more than 12 billion cumulative views. There are more than a thousand videos published per month, generating more than 500 thousand new subscribers and engagement for the base channels, and more than 400 million views per month, considering all channels.
