The mascot will integrate all the company’s communication with the objective of strengthening the relationship with consumers
Dafiti is making its comeback to Brazilian television with the launch of its new campaign and introducing the brand’s new mascot, D-zo.
Lasting for four weeks, the company’s new advertising campaign features two 30-minute videos and its motto is Viva a Moda with more D-Zo by Dafiti. The pieces show the new character in different textures and colors.
Dafiti has many consumers who are passionate about the brand. Having a character that brings our energy and essence is a way of connecting with our audience, strengthening our bond with these people. We continue with our mission to bring fashion from around the world to everyone, bringing communication that is increasingly light and fun, because that’s what fashion represents for Dafiti, said Aline Mori, CMO at Dafiti.
The aim of Dafiti’s new campaign is to strengthen fashiontech’s relationship with consumers, in addition to creating a fun connection with the platform through its new character that will be part of all the company’s communication with its public.
The campaign will be broadcast throughout the national territory and will be broadcast on more than 25 channels, aired on broadcasters such as GloboNews, CNN Brasil, Viva, Multishow, GNT, Sony and Warner, as well as being present on Dafiti’s social networks: Instagram , TikTok and Youtube.
