Campaign is signed by the Galeria agency
In partnership with Coca-Cola and Panini, McDonald’s presents ‘Cola no Mqui’, a campaign that offers the ‘Sticker Combo’, consisting of a McOferta, with a Coca-Cola drink, a dessert, and a pack of stickers from the World Cup.
The initiative also aims to transform some of the brand’s restaurants into exchange points, such as Mqui 1000, on Av. Paulista, among other restaurants.
The creation signed by Galeria.ag brings the passion for football through a perfect combo for the consumer to get in the mood for the World Cup and satisfy their hunger for Mqui.
Technical sheet:
Titles: Cola no Mqui
Duration: 30
Client: Arcos Dourados Comrcio de Alimentos SA.
Product: Branding
Agency: Gallery
CCO: Rafael Urenha
Executive Creative Director: Carlos Schleder and Phil Daij
Creative Direction: Guzera and Rodrigo Porto
Creation: Fernanda Peka and Murilo Zeneddine
Attendance: Ana Coutinho, Mariana Magalhes, Paula Salvarani, Fernanda Santa Rosa and Giulia Vita
McDonalds approval: Lariane Duarte, Bruna Rocha and Lucas Emerick
Media: Paulo Ilha, Kaline Lssio, Natlia Fernandes, Gabriela Monteiro, Anna Moreira, Bruno Souza and Italo Lopes
PR and Influence: Patricia Capuchinho, Didi Blanco, Mariana Novaes, Giovanna Maracaj, Raquel Neves, Mylena Fontes and Las Barbosa
Planning: Rafael Martins, Tia Lo-R, Amanda Agapito, Felipe Ribeiro, Luiz Hidd, Felipe Fonseca and Graziele Soares
Projects: Yarha Costa and Luiz Gustavo Alves
Finishing Coordination: Pablo (Frotinha) Felix
Review: Teresa Montes
Integrated production: Ducha Lopes, Priscilla Sanches, Fabio Truci, Moema Porro, Beatriz Brando and Ana Ananias
Image Producer: Tropical Film
Director: Rog Souza
Executive Producer: Gabriel Dagostini
Contact: Felipe Rangel
Customer Service Assistant: Andressa Cardoso
Production Coordination: Renata Munaretto and Elisa Mello
1 Assistant Director: Lipp Santangelo
2 Assistant Director: Thaiane Rossano
Director of Photography: Alex Akira Vecchi
Gaffer: Hugo Calazans Nierges
Art Director: Martin Garcia
Art Assistant: Marina Ricardi (Marri)
Art Producer: Matheus Carvalho
Object Production: Tatiana Coelho
Costume production: Nina Guimares
Make: Patrcia Martinelli
Production Director: Gisele Castilho
Production Assistant: Carlos Andr Santos (Ded) and Isabela Akemi
Cook: Gabriela Ramos
Location Producer: Fabiano Ramos
Is the Locao: Andr Bustamante
Casting Producer: Barbara Catani
Post-production coordinator: Marlia Ramos
Editor: Beto Arajo
Ps Producer: Warriors
Finisher: Mrcio Lovato
Color Grading: Bleach
Audio producer: Lucha Libre Audio
Producer: Paulinho Corcione and Danilo Barbalaco
Production Coordinator: Thacio Palanca
Finishers: Ronald Galdino and Thiago Gomes
Service: Thais Unha
