Executives will be part of the entity’s Sourcing Committee
The ABA (Brazilian Association of Advertisers) announced the entry of new executives to the association. LOral’s marketing and retail purchasing manager, Lvia Barros assumes the presidency of the ABA Sourcing Committee, replacing Sheila Vieira, who participated for seven years in the ABA Sourcing Committee, the last three in the position of president.
Lvia, who already served as vice president of the Committee, has been at LOral Brasil for seven years, being responsible for managing the categories of e-commerce, media, digital, influencers, events, CRM, consumer research, marketing materials and services. and retail.
I will continue to be engaged in the Committee’s deliveries, sharing knowledge, trends and good practices, whether in meetings, events or publications, to fulfill its mission of debating concepts, defining and sharing best practices, supporting professionals in the area to optimize competence and the synergy of Purchasing and Marketing, he said.
The ABA Sourcing Committee also welcomes Aline Meneses, who will act as vice president alongside Aline Rabboni, marketing purchase manager at Natura&CO — Cluster Brasil.
Aline Meneses has a career spanning 17 years and has worked at companies such as Heineken, Coca-Cola and currently at Grupo Boticrio. I join this team with great enthusiasm and the mission of contributing to Marketing and Purchasing professionals, sharing good practices on how to buy better, identifying opportunities and bringing innovations that can properly optimize investments in the area.
