Considered one of the main awards in the Latin market, the festival takes place in November in Buenos Aires
As of this year’s edition, El Ojo de Iberoamrica will have the Latin Talent Hall of Honor, whose idea is to recognize professionals who have passed through the festival.
Among the requirements that the organization takes into account to make the professional ‘eligible’ to the Latin Talent Hall of Honor are outstanding and notable contributions to the profession, expressive creative experience, in addition to having been recognized in the awards. Participation as a Lecturer or President of the Festival Jury is also considered.
We created the Latin Talent Hall of Honor to highlight the historical leaders of our advertising industry, the most outstanding men and women of Latin creativity, taking into account their important contributions to the sector, to Latin culture and, above all, inspiring new generations of advertising leaders, says Santiago Keller Sarmiento, president of El Ojo de Iberoamerica.
Held in Argentina, the Festival takes place between November 9 and 11, at La Rural Centro de Convenes, in the neighborhood of Palermo, Buenos Aires.
Among the speakers announced by the festival are Ben Williams (TBWA\Worldwide); Gustavo Laura (We Believers); and Joakim Borgstrm (BBH). Brazilian executives were also confirmed Fernanda Romano (Candy Crush), Fbio Baracho (AB InBev Grupo Modelo Mexico) are some of them.
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